Ambassador program launches with six Australian designers

FOR IMMEDIATE RELEASE

Melbourne, AU — The Feeling Designer today announces its inaugural ambassador program, a cohort of six practising Australian designers who will represent and extend the platform's mission into their own networks and disciplines. The ambassadors span studios, agencies, and independent practice from Melbourne, Torquay, and Paris.

The inaugural cohort

• Erin Lewis — Experience Designer at Diadem (Wurundjeri Country, Melbourne)
• Lucy Jane Brand — Freelance Artistic Director (Paris, France)
• Sarah Gross — Co-Founder at Storyfolk (Wadawurrung Country, Torquay)
• Simone Speet — Principal Advisor, Wayfinding & Customer Information at Public Transport Victoria (Wurundjeri Country, Melbourne)
• Sonja Mason — Graphic Designer at Born Social (Wurundjeri Country, Melbourne)
• Shirley Abbatovi — Co-Founder, Years Months Days (Wurundjeri Country, Melbourne)

About the program

Ambassadors commit to championing the platform's values — reflective practice, Country-centred design, community dialogue, and emotional awareness — within their own work and professional communities. They will contribute to events, podcast episodes, writing, and mentorship, and act as local hosts for The Feeling Designer gatherings.

Quote from the founder

"Movements don't scale from a single voice. They scale when practitioners you trust start saying the same thing in their own words, in their own rooms. The ambassadors are the platform made real."

— Jessica Watson, Founder

About The Feeling Designer

The Feeling Designer is an Australian-based platform that enables designers, educators, and organisations to create more meaningful and purposeful design outcomes by starting with emotional and social awareness.

Media contact

For interviews with any of the ambassadors, images, or further information, contact info@thefeelingdesigner.com.au.